... analysis. Findings The paper presents a thorough case analysis of the Dove campaign, and a framework of integrative brand management. Originality/value The paper contributes a framework for organizational brand analysis and management that is applicable to corporate communications, and also...

... with “the opportunities that a school fete can yield”! © Emerald Group Publishing Limited 2004 Decision making Empowerment Corporate communications Senior management The role of internal communications has become a pinnacle for the modern‐day office, where political correctness and contemporary...

...”, more democratic service organizations you need to be a lot smarter to inform, inspire and influence the people who make and deliver your brand. © Emerald Group Publishing Limited 2004 Communication management Customer service management Corporate communications Devising an internal...