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Keywords: Corporate identity
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2010) 11 (4): 204–213.
Published: 06 July 2010
... Limited 2010 Retailing Corporate identity Innovation Today's retail stores face a tough challenge: standing out from the competition. In a market full of imitators and followers, differentiation is a means to ensure competitive advantage and sustainability. Particularly given...
