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Keywords: Customer focus
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2013) 14 (4): 118–122.
Published: 02 September 2013
... – Engage-Segment-Personalize-Track – will deliver on the promise of CRM. © Emerald Group Publishing Limited 2013 Strategy Marketing Customer focus Segmentation Personalization Customer relationship management CRM (customer relationship management) has held a lot of promise...
Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2013) 14 (2-3): 67–71.
Published: 08 March 2013
...Sany Sanuri Mohd Mokhtar Purpose The purpose of this paper is to investigate the relationship between customer focus and new product performance. Design/methodology/approach Senior management of Malaysian manufacturing firms was the target respondent of this study. Data were collected using...
