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Keywords: Customer retention
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Journal Articles
Business Strategy Series (2011) 12 (5): 242–256.
Published: 06 September 2011
... al., 2006). Hence we propose the following hypotheses: H6. There is a significant positive relationship between relationship quality and customer satisfaction. Customer relationship management Customer retention Customer satisfaction When Berry introduced the term...
Journal Articles
Business Strategy Series (2007) 8 (2): 94–101.
Published: 02 January 2007
... Customer loyalty Customer retention Corporate culture The world isn't flat and sales revenue shouldn't be either. But reality is staring you in the face, and everything signals flattening sales. You're convinced that the sales department is working just as hard as last year, and there have been...
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 223–226.
Published: 01 December 2004
...Mike Pegler It’s a fact – customer retention boosts the bottom line. Here’s how to keep them happy, even in tough economic times. Want to nearly double your company’s profitability without having to cut costs, increase prices, or find new customers? Impossible? Not according to some studies, which...

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