Keywords: Customer retention
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Journal Articles
Journal Articles
Business Strategy Series (2007) 8 (2): 94–101.
Published: 02 January 2007
... Customer loyalty Customer retention Corporate culture The world isn't flat and sales revenue shouldn't be either. But reality is staring you in the face, and everything signals flattening sales. You're convinced that the sales department is working just as hard as last year, and there have been...
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 223–226.
Published: 01 December 2004
...Mike Pegler It’s a fact – customer retention boosts the bottom line. Here’s how to keep them happy, even in tough economic times. Want to nearly double your company’s profitability without having to cut costs, increase prices, or find new customers? Impossible? Not according to some studies, which...

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