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Keywords: Customer services quality
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Journal Articles
New marketing definition: a future agenda for low cost carrier airlines in Indonesia
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (1): 31–40.
Published: 06 January 2012
... Low cost carrier Service quality Supplier relations Indonesia Airlines Service industries Customer services quality The marketing concept was initially introduced by McKitterick (1957) and Keith (1960) . It is defined as a distinction of organizational culture or business philosophy...
Journal Articles
Repositioning strategy in the ecotourism industry: a case of Bario
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (1): 41–46.
Published: 06 January 2012
... in consultancy and community projects under UNIMAS. © Emerald Group Publishing Limited 2012 Repositioning strategy Service quality Tourists’ perception Satisfaction Malaysia Tourism Customer services quality Marketing strategy Product positioning One of the major challenges faced...
