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Keywords: Electronic customer relationship management
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (6): 323–330.
Published: 02 November 2012
...Muhammad Shakil Ahmad; Shahid Rashid; Ehtisham‐Ul‐Mujeeb Purpose The purpose of this study is to observe and analyze current banking practices in Pakistan, regarding the electronic customer relationship management system (ECRM). The aim is to explore the variables in relation to operational...
