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Keywords: Electronic engineering
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Journal Articles
Entering the South Korean market: a marketing‐planning process model for marketers based in overseas companies
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2008) 9 (5): 272–278.
Published: 05 September 2008
... companies. As regards the latter point, only those companies with a proven track record will be selected as potential partner organizations by South Korean companies as Korean managers adhere to the concept of mutuality. Distribution Electronic engineering Retailing Marketing strategy South Korea...
Journal Articles
Placing the Japanese retail sector in context: issues for marketers in overseas companies
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2008) 9 (5): 243–248.
Published: 05 September 2008
... and to keep inventory levels at an appropriate level. This vertical Keiretsu operating system allows the manufacturer to control the prices in the market, and this provides a form of stability. Distribution Electronic engineering Japan Retailing Marketing strategy Consumers in Japan...
