...Rozita Naina Mohamed; Norzaidi Mohd Daud Purpose This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach A survey of the fast food industry in Malaysia was conducted as the primary...

.... Stakeholder analysis Food industry There have been many examples of stakeholders being ignored, to the very great cost to the organization, most recently with very big “names” suffering sales losses or share value drops as a consequence of misjudging stakeholder interest. While the potential...