Keywords: Globalization
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Journal Articles
Business Strategy Series (2011) 12 (4): 195–201.
Published: 05 July 2011
...Deepika Jindal; Chandan Jee; Rajiv R. Thakur Purpose This paper aims to study Nissan's “go‐global” strategy. It aims to understand the various imperatives that a company needs to operate at multiple locations, how it chooses among various locations and how it goes about implementing the expansion...
Journal Articles
Business Strategy Series (2010) 11 (5): 325–332.
Published: 06 September 2010
...Herwina Rosnan; Mohd Nazari Ismail; Norzaidi Mohd Daud Purpose The study aims to examine the impact of globalization of film business on the Malaysian film industry. Design/methodology/approach Interviews were conducted as the primary source of information from film industry players...
Journal Articles
Business Strategy Series (2010) 11 (1): 13–19.
Published: 12 January 2010
... sensitivity, learning, that are significant enough to draw the attention of global managers. Multinational companies Globalization Poland Non‐alcoholic drinks Economists attempt to examine factors influencing the position of multinationals versus domestic companies, but many studies focus only...
Journal Articles
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 43–50.
Published: 01 January 2006
...Sanjit Sengupta; Jakki Mohr; Stanley Slater Purpose In this article, we discuss four “hot” strategic opportunities for the next three‐five year time frame arising from globalization and technology trends and present frameworks that can help business executives leverage these opportunities...
Journal Articles
Handbook of Business Strategy (2005) 6 (1): 89–94.
Published: 01 December 2005
... site selection as outsourcing and globalization continues at an unprecedented rate. Generally speaking, India is a hotbed for outsourced services. Its lower wage base, population growth and workforce, characterized as highly educated and English speaking, is desirable by many service providers...

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