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Keywords: Green marketing
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Journal Articles
Has marketing come full circle? Demarketing for sustainability
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (4): 177–185.
Published: 05 July 2011
...”. Kamaljit Sodhi can be contacted at: kamaljit@galgotiasbschool.in © Emerald Group Publishing Limited 2011 Demarketing Sustainability Marketing strategy Socially responsible marketing Responsible consumption Conservation Green marketing The discipline of marketing assumes its...
Journal Articles
Investigation of green marketing tools' effect on consumers' purchase behavior
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (2): 73–83.
Published: 15 March 2011
...Elham Rahbar; Nabsiah Abdul Wahid Purpose The purpose of this research is to determine the effect of green marketing tools on consumer's actual purchase behavior in case of Penang (Malaysia). Design/methodology/approach A survey was carried out on 250 Chinese, Malay, Indian and other races...
