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Keywords: Internal marketing
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Journal Articles
A survey of marketing barriers of sport institutions in Iran
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2010) 11 (3): 169–176.
Published: 27 April 2010
... Internal marketing Iran In today's highly competitive sport environment, the success of sport institutions depend heavily on how effectively they can utilize sport marketing techniques and strategies. In spite of this, Iranian sport institutions have a very poor record in the area of sport...
