... International business International marketing Economic growth Of late much has been made of the potential of the BRIC countries. However with the slowing of the Chinese economy, increased labour costs, firms may also wish to consider the potential of markets that have previously been ignored. This paper...

... of usable data flowing into their knowledge bases especially when operating in new markets. © Emerald Group Publishing Limited 2006 Emerging markets Economic convergence Decision making China International business Multinational companies We define emerging markets as those in low...