Keywords: Malaysia
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Journal Articles
Journal Articles
Journal Articles
Business Strategy Series (2013) 14 (2-3): 67–71.
Published: 08 March 2013
... Limited 2013 Customer focus New product performances Malaysia Manufacturing industries Product development Customer orientation It has been reported in the literature that the rate of new product process failure accounted an average of 40 per cent in most industries (Crawford...
Journal Articles
Business Strategy Series (2013) 14 (2-3): 60–66.
Published: 08 March 2013
...Yusniza Kamarulzaman; Azian Madun Purpose The rapid growth of Islamic banking in Malaysia warrants banking institutions being more proactive and innovative in marketing their products. The purpose of this paper is to re‐evaluate the progress and achievements of Islamic banking in Malaysia...
Journal Articles
Business Strategy Series (2013) 14 (2-3): 43–49.
Published: 08 March 2013
...Sofiah Md Auzair; Aini Aman; Ruhanita Maelah; Rozita Amiruddin; Noradiva Hamzah Purpose The purpose of this paper is to provide evidence of accounting outsourcing practices in Malaysia and the management control strategies undertaken by these practising firms to mitigate inherent risks. Design...
Journal Articles
Journal Articles
Business Strategy Series (2013) 14 (1): 11–14.
Published: 04 January 2013
... of the common terminologies used by SME owners/manager/directors in a developing country, namely Malaysia. Design/methodology/approach This is a quantitative study which used a sample of 100 small businesses is its survey. Most of the investigated SMEs were based in Northern states of Malaysia. Findings...
Journal Articles
Business Strategy Series (2012) 13 (6): 263–273.
Published: 02 November 2012
...M. Muzamil Naqshbandi; Fazli Idris Purpose This study attempts to explain the components of competitive priorities of Malaysian service firms and to find out the competitive priorities of different service industries in Malaysia, and how these competitive priorities change across “low performance...
Journal Articles
Business Strategy Series (2012) 13 (6): 274–283.
Published: 02 November 2012
...Mohammad Ahmad Al‐Omari; Husna Johari; Ling Suan Choo Purpose The objective of this study is to examine the factors that contribute to workplace violence in one of the higher education institutes that is based in Malaysia. Design/methodology/approach The paper's approach is to use a survey...
Journal Articles
Journal Articles
Business Strategy Series (2012) 13 (5): 239–247.
Published: 31 August 2012
... aims to review the brain circulation theory and pertinent literature on Malaysian clusters and to highlight the structural factors inhibiting diaspora and flow of talent to Malaysia. Design/methodology/approach This is a discussion paper on the issues surrounding diaspora strategies. Findings...
Journal Articles
Business Strategy Series (2012) 13 (4): 168–172.
Published: 29 June 2012
...Amily Fikry; Zaidi Abdul Ghani@Mukhtar Purpose This paper aims to describe strategies to market unified communication products to the business market. Design/methodology/approach The paper highlights the key definition, benefits and the importance of unified communication products in Malaysia...
Journal Articles
Business Strategy Series (2012) 13 (4): 154–167.
Published: 29 June 2012
...Bee Wah Yap; T. Ramayah; Wan Nushazelin Wan Shahidan Purpose The purpose of this paper is to test some antecedents and outcomes of satisfaction in the banking sector in Malaysia. Design/methodology/approach A research model based on the customer satisfaction index (CSI) was developed...
Journal Articles
Business Strategy Series (2012) 13 (2): 96–101.
Published: 09 March 2012
... neighborhood park Users' needs and preferences Development strategies Social business Communities Malaysia User studies As shown in Table I , from this population 51.2 percent were males and 48.8 percent were females that answered the questionnaire. The age of respondents varied between 21 to 60...
Journal Articles
Journal Articles
Business Strategy Series (2012) 13 (1): 3–12.
Published: 06 January 2012
...Amy Poh Ai Ling; Mohamad Nasir Saludin; Masao Mukaidono Purpose This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology...
Journal Articles
Business Strategy Series (2012) 13 (1): 41–46.
Published: 06 January 2012
..., Malaysia. It attempts to add to the scant research and to bridge the gap between service quality and tourists' satisfaction in rural destinations. The service quality dimensions for this study are places of interest, sceneries, outdoor activities, atmosphere, and motives interest. Findings The results...
Journal Articles
Business Strategy Series (2012) 13 (1): 47–53.
Published: 06 January 2012
... of this study was drawn from neighborhood residents in Taman Sri Nibong Park, one of the biggest neighborhood parks in Penang, Malaysia. A total of 173 questionnaires related to playground injuries were distributed and collected. The data were analyzed through the use of descriptive statistics. Findings...
Journal Articles
Journal Articles
Business Strategy Series (2012) 13 (1): 54–59.
Published: 06 January 2012
... of the current scenario in Malaysia. Various marketing strategies are suggested to market electrical and electronic household appliances to the teenagers market. Findings The paper finds that there is a need to listen to the needs and wants of these teenagers. Marketers are then able to direct...

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