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Keywords: Market segmentation
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (2): 89–95.
Published: 09 March 2012
... purchase decision of the video game console. Altogether, 150 respondents (comprising school‐aged teenagers) participated in this survey. Various marketing strategies are suggested to market the video game console to the specific market segment, thus fulfilling these teenagers' wants toward the video game...
Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2009) 10 (3): 111–120.
Published: 24 April 2009
.... Practical implications The paper provides effective guidance for managers seeking to extend the service business and to enter the medium market segment. The management policies are complementary perspectives to many existing ideas advocated by practitioners. Originality/value Shifting management...
