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Keywords: Marketing communications
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2010) 11 (1): 43–53.
Published: 12 January 2010
... as opposed to irresponsibility? 3. What responsibilities do advertising agencies and designers have, to whom are they answerable? 4. What are the most critical points of responsibility in the strategies and processes of marketing communications? 5. How big a challenge is the development...
