Keywords: Metaphors
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Journal Articles
Business Strategy Series (2012) 13 (2): 63–69.
Published: 09 March 2012
... without making these mistakes again. Thus the detour via Shakespeare turns into a shortcut. And the following six manager types might help. Veit Etzold can be contacted at: veit.etzold@esmt.com © Emerald Group Publishing Limited 2012 Best practice Leadership Metaphors...
Journal Articles
Business Strategy Series (2008) 9 (5): 279–284.
Published: 05 September 2008
...Veit Etzold; Ted Buswick Purpose This article seeks to distinguish between rhetorical and cognitive metaphors and argues in favor of “pushing past the fault line.”. Design/methodology/approach Too much of strategy is locked in a toolbox approach that often makes solutions appear much easier...

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