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Keywords: Millennials
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Journal Articles
Business Strategy Series (2012) 13 (3): 111–117.
Published: 20 April 2012
...Jasmine Yeap Ai Leen; Ramayah Thurasamy; Azizah Omar Purpose This article aims to provide some key points that e‐retailers should be mindful of when attempting to reach out to Millennial web users in a fast‐evolving web environment. Design/methodology/approach The key points were derived from...

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