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Keywords: Mission statements
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Journal Articles
Journal:
Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 171–172.
Published: 01 December 2004
... an identified destination. This can provide a clearer sense of purpose in our everyday work activities. Vision statements and mission statements can inform, inspire, motivate, focus, as well as direct. But they are distinctly different. Sometimes there appears to be confusion as to what each statement...
