..., enabling them to eventually build a portfolio of offerings, with a high ratio of very successful products. In a marketplace in which 75 percent of new products fail, the good news is that such dismal success rates can be measurably improved by carefully focusing on the customer’s needs. In this way...

...John Covington The dream scenario for thousands of businesses would be to gain the ability to get their products to market faster, and to know with some certainty that their product‐development projects would be completed on schedule. Speed and predictability are particularly elusive in new‐product...