Keywords: Partial least squares
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Journal Articles
Business Strategy Series (2012) 13 (4): 154–167.
Published: 29 June 2012
... and tested using structural equation modeling technique with the use of partial least squares (PLS) approach. Data was analyzed using 239 bank customer responses. Findings The results showed that satisfaction has a positive effect on trust and this trust leads to loyalty to the bank. Good complaint...

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