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Keywords: Pricing policy
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Journal Articles
Business Strategy Series (2007) 8 (5): 365–368.
Published: 31 July 2007
...Tom Nagle; John Hogan Purpose The article seeks to discuss how and why it is possible to motivate a sales force to follow the guidelines of a consistent pricing policy that promotes profitability and increases margin, and which is beneficial to both providers and consumers of products and services...

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