... that out of the nine critical success factors, the top four critical success factors for successful new product development are: Questionnaire for customer focus was adopted from past studies (Gray et al., 1998 ; Madu, 1997 ; Mokhtar et al., 2009 ; Narver and Slater, 1990...

... provide an impetus for further research in related areas. © Emerald Group Publishing Limited 2010 Management strategy Innovation Entrepreneurialism Computer software Product development Malaysia The benefits of being able to offer innovative products have become more prominent...

... of science and technology. Findings Breakthroughs are expected that will transform business over the next 20 years. Practical implications Managers should develop a similar system to guide their strategic planning and product development. Originality/value An improved Delphi method has been used...

...Tomoatsu Shibata; Mitsuru Kodama Purpose The article seeks to provide new practical viewpoints regarding the knowledge management and organizational development of new product development through in‐depth case studies. Design/methodology/approach Due to the exploratory nature of this research...

...Darrell Mockus Purpose To help people who are responsible for product management to avoid risks that often derail a product. Increase the success of a product by making better decisions. Design/methodology/approach Critical decisions of product development are outlined and solutions are given...

... stream of truly “new” and “new and improved” products into the market. These Product Leaders will need to carve out mass markets in order to generate enough sales volume to pay for the heavy investment in product development to drive this winning strategy. Technology also plays a pivotal role...

... whole. This article will show readers how to take steps to maximize their chances of getting to market faster via ensuring the effective integration of essential functions. © Emerald Group Publishing Limited 2005 Markets Product development Have you ever had or heard about...

...John Covington The dream scenario for thousands of businesses would be to gain the ability to get their products to market faster, and to know with some certainty that their product‐development projects would be completed on schedule. Speed and predictability are particularly elusive in new‐product...