...Amily Fikry; Mohd Reeza Bustami Purpose This paper aims to examine the extent of teenagers' influence on family purchase decision of the video game console. Design/methodology/approach The paper analyzes the significant impact of teenagers' gender and product importance toward their family...

... family purchasing decisions. By looking at the American perspective, McNeal (1992a, b) posited several factors that may contribute to the growth of children's influence in family decision‐making. Firstly, parents are having fewer children, thereby increasing the influence of each child. Secondly...