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Keywords: Purchasing
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Journal Articles
Thresholds of attention
Available to Purchase
Journal:
Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 103–110.
Published: 01 December 2004
... functions. © Emerald Group Publishing Limited 2004 Relationship marketing Communication management Purchasing Consumer behaviour Alignment At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company...
