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Keywords: Responsible consumption
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (4): 177–185.
Published: 05 July 2011
... rights, democracy, environmental protection, or other “social” values. Kamaljit Sodhi can be contacted at: kamaljit@galgotiasbschool.in © Emerald Group Publishing Limited 2011 Demarketing Sustainability Marketing strategy Socially responsible marketing Responsible consumption...
