...Amy Poh Ai Ling; Mohamad Nasir Saludin; Masao Mukaidono Purpose This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology...

...K. Prakash Vel; Ajay Dayal; Dayne Eastaugh Purpose Retailers, irrespective of their scale of operation, face the tough challenge of standing out from their competition; a major driver to ensure success and progress in the retail industry is differentiation. This paper is a case study based...

... with an understanding of the Korean organizational value system and prepare them to enter into partnership arrangements based on mutuality. Research limitations/implications Managers based in overseas companies need to understand how facilitating technology such as the internet is helping to transform the retailing...

...Yang‐Im Lee; Peter R.J. Trim Purpose The purpose of this paper is to provide insights into the retailing industry in Japan, in order that marketing managers employed by overseas companies contemplating entering the Japanese market are able to devise successful market entry strategies. Design...