...Ghazaleh Moghareh Abed; Mohammad Haghighi Purpose The main purpose of this study is to investigate the effects of selling strategies on the sales performance of a company. Design/methodology/approach This paper briefly reviews selling strategies and the sales performance literature...

... will be adjusted by the profitability of the sale. Sales Sales force Sales performance Pricing policy One of the most difficult pricing challenges facing marketers is how to maintain consistent, value‐based street prices in highly competitive markets where every deal is seemingly at risk. For many...