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Keywords: Service marketing
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Journal Articles
New marketing definition: a future agenda for low cost carrier airlines in Indonesia
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (1): 31–40.
Published: 06 January 2012
... agenda and implications for practitioner and service marketing researchers to develop service quality in the Indonesian LCC industry. The factors are corporate image, employees' capabilities, and a strong bonding with reliable suppliers. Practical implications In the LCC industry, the combination...
