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Keywords: Service quality
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Journal Articles
Business Strategy Series (2012) 13 (4): 154–167.
Published: 29 June 2012
... five dimensions of the service experience in their well‐known SERVQUAL model. SERVQUAL measures service quality as five dimensions: reliability, responsiveness, assurance, empathy and tangibles. Delivery of high service quality to customers offers businesses an opportunity to differentiate...
Journal Articles
Business Strategy Series (2012) 13 (1): 31–40.
Published: 06 January 2012
... agenda and implications for practitioner and service marketing researchers to develop service quality in the Indonesian LCC industry. The factors are corporate image, employees' capabilities, and a strong bonding with reliable suppliers. Practical implications In the LCC industry, the combination...
Journal Articles
Business Strategy Series (2012) 13 (1): 41–46.
Published: 06 January 2012
...May‐Chiun Lo; Abang Azlan Mohamad; Peter Songan; Alvin Yeo Purpose The aim of this paper is to examine service quality dimensions and their impact on a rural tourism destination. Design/methodology/approach The study was conducted in Bario, a highland settlement in the state of Sarawak...

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