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Keywords: South Korea
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Journal Articles
Entering the South Korean market: a marketing‐planning process model for marketers based in overseas companies
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2008) 9 (5): 272–278.
Published: 05 September 2008
... of relevant literature and the development of a conceptual marketing planning process model. Findings South Korea has undergone rapid transformation in the past twenty years and South Korean electronics companies have established themselves as global companies. Overseas companies can operate in the South...
