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Keywords: Strategic objectives
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Journal Articles
Journal:
Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 253–256.
Published: 01 December 2004
... were too often poorly built and out of step with the marketplace. The problem: a fragmented organizational structure that made producing new models a frustratingly slow, cumbersome and inefficient process. © Emerald Group Publishing Limited 2004 Strategic objectives Marketing...
