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Keywords: Stretch
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2013) 14 (4): 99–105.
Published: 02 September 2013
... unfavorable environment, either by nurturing resources or implementing innovative business models, thus negating the “fit” effect. Originality/value – This paper adds to the fit vs stretch literature. Further Reading Johnson, G. , Scholes, K...
