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Keywords: Taxonomy
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Journal Articles
Journal:
Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 247–251.
Published: 01 December 2004
...Brant Cruz What separates companies that survive from ones in overdrive? One answer is a corporate taxonomy. This new twist on the practice of strategic segmentation helps a diverse company keep its market segments in an overall, strategic perspective, permitting it to adapt more easily to new...
