...Amily Fikry; Mohd Reeza Bustami Purpose This paper aims to examine the extent of teenagers' influence on family purchase decision of the video game console. Design/methodology/approach The paper analyzes the significant impact of teenagers' gender and product importance toward their family...

...Amily Fikry Purpose This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market. Design/methodology/approach The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview...