...May‐Chiun Lo; Abang Azlan Mohamad; Peter Songan; Alvin Yeo Purpose The aim of this paper is to examine service quality dimensions and their impact on a rural tourism destination. Design/methodology/approach The study was conducted in Bario, a highland settlement in the state of Sarawak...

... resulting from telephone surveys, interviews and document searches. The theoretical approach is that of using sustainable supply chain management both as a method of corporate social responsibility and a strategy for industry survival. Findings Price wars have forced mass tourism operators to small...