...Rozita Naina Mohamed; Norzaidi Mohd Daud Purpose This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach A survey of the fast food industry in Malaysia was conducted as the primary...

...Bill Evans The purpose of this paper is to propose a model for delivering greater customer value through the clear shaping, enhancing, and living of core values. The approach is to construct a model that explains the approach; illustrate it with a number of useful ideas, likely snags, and real...

... of the endeavor have to go on but their trust and confidence in the leader? © Emerald Group Publishing Limited 2004 Leadership Management development Values Self development Gwen’s surprise at the direction our mentoring took is not unusual. Most of the young executives I work with have long...