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Keywords: Web 2.0
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Journal Articles
Engaging Millennials in an evolving web environment: some key points for e‐retailers
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (3): 111–117.
Published: 20 April 2012
... Internet E‐retailing E‐commerce Website Millennials Web 2.0 Age groups Consumer behaviour Each day, the web environment is laden with numerous entrants into the online retailing business. With increased competition from these new forays, it is hard to capture the attention and commitment...
