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Journal Articles
Engaging Millennials in an evolving web environment: some key points for e‐retailers
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (3): 111–117.
Published: 20 April 2012
... understanding on the characteristics of Millennial web users and on engaging the Millennials' attention and commitment towards online retailing web sites. First impressions formed about a web site do matter in helping Millennials decide whether or not to further patronize the site. This is especially so...
