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Keywords: Worst practice
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (2): 63–69.
Published: 09 March 2012
... Positioning Storytelling Worst practice William Shakespeare, the greatest playwright and at the same time the greatest psychologist of the world, would have looked with great interest at the markets and boardrooms both during and after the crisis – but he would not have been surprised. Because...
