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Case Studies

Can striking workers be dismissed? – An industrial relations case study

Sonia Singh, Avil Saldanha, K.M. Ravi Kumar, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-06-2025-0343
Published: 11 June 2026
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Case Studies

The talent compass: guiding workforce realignment at Vertex Engineering

Arun Kumar, Rekha Aranha, Avil Saldanha, Brijesh Sivathanu
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
https://doi.org/10.1108/EEMCS-04-2025-0240
Published: 13 February 2026
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Case Studies

Diet Coke faces negative publicity

Avil Saldanha, Rekha Hitha Aranha, Prerna Shalini Kujur
Case Provider: The CASE Journal
The CASE Journal 1–10.
https://doi.org/10.1108/TCJ-06-2025-0192
Published: 12 February 2026
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Case Studies

Bridging the gap: revitalizing student engagement at the Catalyst Center

Avil Saldanha, Olvin Veigas, Manoj Joseph D’Souza
Case Provider: The CASE Journal
The CASE Journal 1–8.
https://doi.org/10.1108/TCJ-12-2024-0345
Published: 07 January 2026
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Case Studies

Mass layoffs at BYJU’S – founder’s dilemma

Avil Saldanha, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
https://doi.org/10.1108/EEMCS-12-2023-0507
Published: 13 November 2024
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Case Studies

Desiri Naturals: sustainable agriculture and eco-friendly business

Avil Saldanha, Olvin Veigas, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
https://doi.org/10.1108/EEMCS-02-2024-0061
Published: 01 August 2024
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Case Studies

Amazon Prime’s growth story faces hurdles in India

Avil Saldanha
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (1): 17–30.
https://doi.org/10.1108/TCJ-08-2023-0179
Published: 09 April 2024
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Case Studies

Zepto – 10-min grocery delivery service

Avil Saldanha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-10-2022-0372
Published: 08 August 2023
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Case Studies

Netflix’s growth in India on a slippery turf

Avil Saldanha, Rekha Aranha
Case Provider: The CASE Journal
The CASE Journal (2024) 20 (1): 81–92.
https://doi.org/10.1108/TCJ-10-2021-0192
Published: 08 June 2023
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Case Studies

Coca-Cola product placement strategy backfires – a case of celebrity activism

Avil Saldanha, Rekha Aranha
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (5): 737–745.
https://doi.org/10.1108/TCJ-07-2021-0103
Published: 27 April 2023
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Case Studies

Zomato’s dilemma – a case of disgruntled delivery partners at Zomato

Avil Saldanha, Sathiyaseelan Balasundaram, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
https://doi.org/10.1108/EEMCS-07-2022-0227
Published: 16 December 2022
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Case Studies

Pricing and content – Netflix’s dilemma in India

Avil Saldanha, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-12-2021-0411
Published: 21 November 2022
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Case Studies

“Good-looking step” in “bad direction” – RBI Internal Working Group proposal

Avil Saldanha, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-12-2020-0434
Published: 16 August 2021
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