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Case Studies

Avocados from Mexico : Success in an Omnichannel World

Derek D. Rucker, Lvaro Luque
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–12.
https://doi.org/10.1108/case.kellogg.2025.000003
Published: 20 August 2024
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Case Studies

Modelo: Finding a Fighting Spirit

Derek D. Rucker, Ann Legan
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–10.
https://doi.org/10.1108/case.kellogg.2025.000023
Published: 20 April 2023
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Case Studies

Merrick Pet Care: Trial, Error, and Success

Derek D. Rucker
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–10.
https://doi.org/10.1108/case.kellogg.2025.000019
Published: 29 April 2022
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Case Studies

Old Spice: Repeating Success in the Face of Competitive Threat

Derek D. Rucker, Mauricio O'Connell
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–10.
https://doi.org/10.1108/case.kellogg.2016.000240
Published: 20 January 2017
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Case Studies

Old Spice: Revitalizing Glacial Falls

Derek D. Rucker, David Dubois
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–8.
https://doi.org/10.1108/case.kellogg.2016.000241
Published: 20 January 2017
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