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Case Studies

OpenAI: Creating the Product Roadmap for ChatGPT

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–10.
https://doi.org/10.1108/case.kellogg.2025.000037
Published: 21 October 2024
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Case Studies

Saama Technologies: Growth Through a Focused Vertical Market Strategy

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–22.
https://doi.org/10.1108/case.kellogg.2025.000043
Published: 22 February 2024
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Case Studies

Nike: Tiptoeing into the Metaverse

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–21.
https://doi.org/10.1108/case.kellogg.2025.000036
Published: 26 May 2022
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Case Studies

Microsoft Surface Hub 2S: The Higher-Education Market Opportunity

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2025.000021
Published: 15 October 2021
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Case Studies

The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2021.000069
Published: 21 January 2021
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Case Studies

Uber: Applying Machine Learning to Improve the Customer Pickup Experience

Mohanbir Sawhney, Birju Shah, Ryan Yu, Evgeny Rubtsov, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–21.
https://doi.org/10.1108/case.kellogg.2021.000090
Published: 15 November 2019
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Case Studies

Saama Technologies: Growth Through a Focused Vertical Market Strategy

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–21.
https://doi.org/10.1108/case.kellogg.2021.000040
Published: 27 September 2018
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Case Studies

VMock: Pivoting to Succeed and Scale in a Technology Startup Company

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–19.
https://doi.org/10.1108/case.kellogg.2021.000061
Published: 26 March 2018
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Case Studies

Best Buy: Creating a Winning Customer Experience in Consumer Electronics

Mohanbir Sawhney, Pallavi Goodman, Ganesan Keerthivasan
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–18.
https://doi.org/10.1108/case.kellogg.2021.000032
Published: 11 October 2017
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Case Studies

Motorola's Droid 2: The Product Manager's Dilemma

Mohanbir Sawhney, John Miniati, Patrick (Junsoo) Kim, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–11.
https://doi.org/10.1108/case.kellogg.2016.000219
Published: 20 January 2017
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Case Studies

Microsoft Office: Gaining Insight into the Life of a College Student (B)

Mohanbir Sawhney, Ashuma Ahluwalia, Yuliya Gab, Kevin Gardiner, Alan Huang, Amit Patel, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–28.
https://doi.org/10.1108/case.kellogg.2016.000212
Published: 20 January 2017
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Case Studies

Microsoft Office: Gaining Insight into the Life of a College Student (A)

Mohanbir Sawhney, Ashuma Ahluwalia, Yuliya Gab, Kevin Gardiner, Alan Huang, Amit Patel, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–7.
https://doi.org/10.1108/case.kellogg.2016.000211
Published: 20 January 2017
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Case Studies

PageWell 2.0: Using Customer Research for Product Development

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–27.
https://doi.org/10.1108/case.kellogg.2016.000253
Published: 20 January 2017
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Case Studies

Kindle Fire: Amazon's Heated Battle for the Tablet Market

Mohanbir Sawhney, Joseph R. Owens, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–23.
https://doi.org/10.1108/case.kellogg.2016.000175
Published: 20 January 2017
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Case Studies

OnePlus: Crossing the Chasm in the Smartphone Market

Mohanbir Sawhney, Pallavi Goodman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–28.
https://doi.org/10.1108/case.kellogg.2021.000030
Published: 09 December 2016
View article titled, OnePlus: Crossing the Chasm in the Smartphone Market
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Case Studies

WMS: Revenue Model Innovation for Gaming Solutions

Mohanbir Sawhney, Pallavi Goodman, Ori Broit
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–16.
https://doi.org/10.1108/case.kellogg.2021.000026
Published: 23 June 2016
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