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Case Studies

Premiumization of jewellery: can Tanishq retain its glitter

Revanth Kumar Guttena, Saradhi Gonela, Kalyana Chakravarthi Jonnalagadda
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-11-2024-0488
Published: 30 April 2026
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Case Studies

Tata Motors in 2025: navigating crisis through strategic decision-making

Hemachandran K., Raul Villamarin Rodriguez, Revanth Kumar Guttena
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–11.
https://doi.org/10.1108/EEMCS-07-2025-0423
Published: 27 February 2026
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Case Studies

Is AI and human co-creation a strategic fit for Klarna?

Poojitha Kondapaka, Revanth Kumar Guttena, Hemachandran K, Raul Villamarin Rodriguez
Case Provider: The CASE Journal
The CASE Journal 1–12.
https://doi.org/10.1108/TCJ-08-2025-0283
Published: 16 February 2026
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Case Studies

Not just another coffee chain: can Nothing Before Coffee grow without losing its flavor?

Revanth Kumar Guttena, Subhajit Pahari, Kiran Menghani
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
https://doi.org/10.1108/EEMCS-06-2025-0318
Published: 13 February 2026
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Case Studies

The Dangote Refinery: pioneering Africa’s energy independence amid challenges

Ruth Angbazo Andah, Revanth Kumar Guttena
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
https://doi.org/10.1108/EEMCS-02-2025-0078
Published: 17 December 2025
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Case Studies

Kalki 2898 AD : the narrative dynamics and strategic challenge

Revanth Kumar Guttena
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-08-2024-0351
Published: 10 December 2025
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Case Studies

From herbs to hazards: Patanjali’s leap into insurance

Jayanta Kumar Mohapatra, Revanth Kumar Guttena, Kiran Menghani
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
https://doi.org/10.1108/EEMCS-06-2025-0331
Published: 03 December 2025
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Case Studies

“Your Film” – a leap toward co-creation in the film industry

Revanth Kumar Guttena, Subhajit Pahari
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
https://doi.org/10.1108/EEMCS-11-2024-0475
Published: 18 June 2025
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Case Studies

Maruti Suzuki’s strategic foray into the Indian light commercial vehicle market

Jayanta Kumar Mohapatra, Revanth Kumar Guttena, Kalyana Chakravarthi Jonnalagadda
Case Provider: The CASE Journal
The CASE Journal (2026) 22 (1): 180–188.
https://doi.org/10.1108/TCJ-07-2024-0198
Published: 05 June 2025
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