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Purpose

The purpose of this paper is to  explore the role of character strengths in shaping tourist well-being and introduce a conceptual model for interventions in tourism design that aim to enhance well-being from a positive psychology framework.

Design/methodology/approach

A conceptual model is developed based on two primary streams of character strengths-based interventions: the “generic approach” and the “personalized approach.”

Findings

The model suggests a potential mechanism by which tourists’ well-being can be enhanced when they engage in activities that align with their generic and signature strengths.

Research limitations/implications

The model requires empirical testing to validate the association between character strengths and tourist well-being and to explore how specific interventions can impact tourist well-being.

Practical implications

This note illustrates how strengths-based interventions might be embedded into real-world tourism experiences, offering hypothetical scenarios to guide practitioners in integrating well-being principles into service design.

Originality/value

The research note provides a novel conceptual model linking character strengths to tourist well-being, offering insights for future studies and interventions to optimize tourist experiences.

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