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Journal Articles

Voluntourists’ motivations and personal development through the volunteer tourism experience: a case study of think pacific foundation, Fiji (2009–2020)

Stephen Pratt, Ece Zivrali, Jing (Bill) Xu, Serin Son

Consumer Behavior in Tourism and Hospitality 1–21.

https://doi.org/10.1108/CBTH-05-2025-0134

Published: 15 April 2026

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Journal Articles

What theories can be used to study hospitality and tourism consumers in the post-pandemic era?

Jing Bill Xu, Libo Yan

Consumer Behavior in Tourism and Hospitality (2024) 19 (3): 437–446.

https://doi.org/10.1108/CBTH-12-2023-0224

Published: 05 July 2024

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Journal Articles

Studying the motivations in choosing study tour destinations: evidence from Asian university students

Yui-Yip Lau, Jing (Bill) Xu, Tsz Ching Mang

Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 321–334.

https://doi.org/10.1108/CBTH-02-2022-0049

Published: 06 July 2023

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