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Journal Articles
AI avatars and co-creation in the metaverse
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 131–147.
Published: 10 January 2025
...Zahy Ramadan; Jad Ramadan Purpose While the fields of artificial intelligence (AI) and avatars are growing at a very fast pace, studies are still scarce. This study aims to fill the gap in the literature relating to the implications of highly realistic avatars as well as the consequences of AI-led...
