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Keywords: AI co-creation
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Journal Articles
AI avatars and co-creation in the metaverse
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 131–147.
Published: 10 January 2025
...-perception skewness and (4) AI co-creation. The findings show that while avatars’ realism would increase the authenticity of virtual social connections, engagement and monetization, the issue of a self-misrepresentation will diminish the effect of virtual encounters. That avatars will be AI led...
