...Mariana Berga Rodrigues; Sandra Maria Correia Loureiro; Julia Novack Purpose Drawing on appraisal theory and symbolic interactionism, this study aims to understand how empathy and affective image influence viewers’ desire to visit destinations featured in television shows and explore how viewers...

... image were identified, while any significant effect of firsthand experience was not detected. Despite their rigorous sampling procedures, their destination image measures diminish the validity of findings in terms of image change as one-item measures do not capture either the cognitive or affective...