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Keywords: Ambient condition
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 422–437.
Published: 27 June 2023
... the customers for hotel booking and can remove the fear of social risk. Originality/value This paper addresses an established need by examining how social risk affects the relationship between attitude toward a website and purchase intention. E-servicescape Ambient condition Social risk COVID-19...
