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Keywords: Artificial intelligence
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Journal Articles
Journal Articles
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (1): 3–16.
Published: 15 February 2022
...Abdul Rauf; Marius Zurcher; Ioannis Pantelidis; Johan Winbladh Purpose Artificial intelligence (AI) is increasingly becoming part of the hospitality industry. In times of staff shortages, AI used in the industry can have advantages, but it also brings with it the possibility of customer backlash...

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