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Keywords: Artificial intelligence
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Journal Articles
Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 110–125.
Published: 29 April 2025
... contributes to tourism marketing and social media research by providing a detailed analysis of how different actors influence the destination image on Instagram. It uses artificial intelligence techniques to analyse large data sets, offering methodological innovations and nuanced insights. Sofía Blanco...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (1): 3–16.
Published: 15 February 2022
...Abdul Rauf; Marius Zurcher; Ioannis Pantelidis; Johan Winbladh Purpose Artificial intelligence (AI) is increasingly becoming part of the hospitality industry. In times of staff shortages, AI used in the industry can have advantages, but it also brings with it the possibility of customer backlash...

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